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Beauty & Fitness stores on Shopify

Updated Jul 11 2025

There are 287,978 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

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The most popular subcategories under Beauty & Fitness are:

  • 60.2% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.4% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 10.0% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
Face & Body Care
173,258
Hair Care
47,129
Fitness
28,689
Spas & Beauty Services
7,951
Weight Loss
3,567
Body Art
3,243
Cosmetic Procedures
2,569

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 50.1% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 29.8% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 15.0% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
144,292
Facebook
85,857
Tiktok
43,250
YouTube
34,058
Pinterest
18,190
Twitter
17,516
LinkedIn
16,518
WhatsApp
5,091
Facebook Group
1,766
Snapchat
1,455
Yelp
246
Soundcloud
36
Discord
17

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 60.4% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 31.7% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
173,824
Phone
91,185

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 40.8% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.8% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 5.0% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.9% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
United States
117,469
United Kingdom
22,411
Canada
14,400
Australia
14,186
India
11,765
France
11,426
Pakistan
8,333
Germany
7,297
Netherlands
5,519
Italy
4,372

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 23.8% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.0% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.7% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.
App
Stores
Judge.me Product Reviews App
68,438
Klaviyo: Email Marketing & SMS
51,902
Shopify Inbox
45,281
Product Reviews
34,115
Instafeed ‑ Instagram Feed
30,439
Loox ‑ Visual Product Reviews
20,917
Klarna On‑Site Messaging
20,340
PageFly Landing Page Builder
19,562
Mailchimp Email SMS Marketing
16,383
Shopify Forms
14,244

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 708 different technologies that have 2,537,617 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.7% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.6% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
Cloudflare
284,937
Cloudflare CDN
284,157
Arrive
272,549
Apple Pay
173,928
Google Pay
160,604
PayPal Express Checkout
157,785
Shop Pay
156,270
YouTube Player
102,401
Google Adsense
78,909
Vimeo
70,353

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.9% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 21.0% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 14.5% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
97,758
10 - 24
60,566
25 - 49
41,741
50 - 99
33,486
100 - 249
25,871
250 - 999
16,699
1000 - 4999
5,020
5000 - 9999
693
25000 - 99999
1,445
250000+
879

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 999 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 22.8% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.4% of Shopify stores in the Beauty & Fitness category.
  • The rise theme is used by 5.3% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
65,735
dawn
24,219
rise
15,164
debut
14,286
refresh
9,605
origin
8,989
spotlight
7,359
prestige
5,813
impulse
5,643
ride
4,750

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 68.8% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.5% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.6% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
198,225
.store
10,045
.shop
7,575
.co.uk
7,065
.com.au
6,452
.co
5,172
.de
4,177
.ca
3,948
.fr
3,374
.in
3,282

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
www.aloyoga.com
202
2017/10/27
European Wax Center
waxcenter.com
239
2020/04/24
YoungLA
www.youngla.com
254
2016/05/20
Sol de Janeiro
soldejaneiro.com
255
2018/03/30
Gymshark
www.gymshark.com
261
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

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New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Belleza Nature
www.bellezanature.com
1,679,888
2025/07/11
つむぎコスメ
www.tsumugi-cosme.jp
1,747,072
2025/07/11
LUXVANTA™
www.luxvanta.rf.gd
1,908,489
2025/07/11
Brosundklinikken
www.brosundklinikken.no
2,802,605
2025/07/11
SKN Esthetics
www.sknbykass.com
3,143,820
2025/07/11

Get more insights on Shopify stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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